# FirstShield Marketing

> Specialist WHS safety marketing agency for Australian manufacturers of first aid kits, sun protection PPE, hydration products, and outdoor safety gear.

## About

FirstShield Marketing Pty Ltd (ACN: 690565872) is an Australian marketing agency that specializes exclusively in the safety and outdoor equipment manufacturing industry. We help manufacturers communicate with clarity, compliance, and credibility.

Our founder, Shane Lambdon, has deep expertise in the Australian WHS (Workplace Health & Safety) market and understands the unique challenges faced by safety product manufacturers.

## Core Services

- **Compliance-Aware Marketing**: Marketing strategies that align with AS/NZS standards, TGA requirements, and WHS regulations
- **Technical Content Creation**: Specification sheets, clinical validation documents, and compliance checklists
- **B2B Lead Generation**: Targeted campaigns for distributors, procurement teams, and safety managers
- **Tender & Government Marketing**: Capability statements and tender-ready collateral for government contracts
- **Industry-Specific SEO**: Search optimization for safety equipment keywords
- **Distributor Enablement**: Sales materials and training resources for distribution partners

## Industries We Serve

- First aid kit manufacturers
- Sun protection PPE manufacturers
- Hydration and heat stress safety products
- Outdoor and emergency equipment
- Trauma and medical supply manufacturers
- Workplace safety equipment providers

## Key Differentiators

1. **Industry Specialization**: We work exclusively with safety and outdoor equipment manufacturers, not generalist agencies
2. **Compliance Expertise**: Deep understanding of TGA, AS/NZS, and WHS regulatory requirements
3. **Technical Credibility**: We translate complex specifications into compelling marketing messages
4. **Australian Market Focus**: Expertise in the Australian B2B safety market including government tenders

## Results We Deliver

- 170% increase in qualified leads within 6 months
- 45% improvement in conversion rates
- 30% reduction in customer acquisition costs

## Contact

- **Email**: shane@firstshieldmarketing.com.au
- **Phone**: 0474 659 086
- **Website**: https://firstshieldmarketing.com.au
- **Location**: Australia

## Resources

- [What We Do](/What_We_Do.pdf) - Overview of our services
- [About Us](/Capability_Statement_About_Us.pdf) - Company capability statement
- [Portfolio](/portfolio/) - Sample work and case studies

## Tagline

"When your customers' lives depend on your outdoor products, your marketing can't be an afterthought."