# FirstShield Marketing - Complete Information > Specialist WHS safety marketing agency for Australian manufacturers of first aid kits, sun protection PPE, hydration products, and outdoor safety gear. ## Company Overview FirstShield Marketing Pty Ltd (ACN: 690565872) is Australia's specialist marketing agency for safety and outdoor equipment manufacturers. Founded by Shane Lambdon, we exclusively serve the WHS (Workplace Health & Safety) industry, helping manufacturers communicate their products with clarity, compliance, and credibility. Unlike generalist marketing agencies, we understand the unique challenges of marketing regulated safety products: - Complex compliance requirements (TGA, AS/NZS standards, WHS regulations) - Long B2B sales cycles with procurement teams - Technical specifications that need translation into benefits - Government tender processes and capability statements - Distributor relationships and channel marketing ## Founder Background Shane Lambdon brings deep expertise in the Australian safety market, with extensive knowledge of: - Workplace health and safety regulations - Australian standards (AS/NZS) for safety equipment - TGA requirements for therapeutic goods - B2B marketing for industrial and safety products - Government procurement and tender processes ## Detailed Service Offerings ### 1. Compliance-Aware Marketing Strategies We develop marketing campaigns that work within regulatory constraints while maximizing commercial impact. This includes: - Messaging frameworks that align with TGA advertising guidelines - Content that references appropriate Australian standards - Claims substantiation and clinical evidence integration - Risk-appropriate marketing for safety-critical products ### 2. Technical Content Creation We translate complex technical specifications into compelling marketing content: - Product specification sheets - Clinical validation documents - Compliance checklists - Technical comparison matrices - White papers and industry guides - Training materials for end-users ### 3. B2B Lead Generation Targeted campaigns reaching key decision-makers: - Procurement managers in large enterprises - WHS officers and safety managers - Government buyers and tender evaluators - Distributor partners and resellers - Mining, construction, and industrial safety managers ### 4. Tender & Government Marketing Specialist support for government contracts: - Capability statement development - Tender response writing - Defence and government sector positioning - Compliance documentation for procurement - Past performance case studies ### 5. Industry-Specific SEO Search optimization for safety equipment keywords: - Technical product keyword targeting - Compliance-related search terms - Industry-specific content marketing - Local SEO for Australian manufacturers ### 6. Distributor Enablement Supporting your channel partners: - Co-branded marketing materials - Sales training content - Product knowledge resources - Promotional campaign support ## Industries and Products We Serve ### First Aid Products - Workplace first aid kits (AS 2675 compliant) - Vehicle first aid kits - Remote area first aid kits - Industry-specific first aid solutions - First aid kit refills and consumables ### Sun Protection & PPE - Sun protective clothing (UPF rated) - Safety eyewear - Sunscreen and skin protection - Heat stress management products ### Hydration Products - Electrolyte solutions - Hydration stations - Personal hydration systems - Heat stress prevention products ### Trauma & Medical Supplies - Haemostatic agents and tourniquets - Emergency medical equipment - Trauma response kits - Medical consumables ### Outdoor Safety Equipment - Emergency communication devices - Survival and rescue equipment - Remote area safety gear - Recreation safety products ## Our Approach ### Discovery Phase We begin with a deep-dive into your products, market position, and regulatory environment. We review your current marketing, competitor landscape, and sales process. ### Strategy Development We create a customized marketing strategy that: - Aligns with your compliance requirements - Targets your ideal customer segments - Leverages your technical differentiators - Supports your sales and distribution model ### Execution We implement campaigns across appropriate channels: - Content marketing and thought leadership - Search engine optimization - Trade publication advertising - Industry event support - Distributor marketing programs ### Measurement We track and report on: - Lead generation and quality - Website traffic and engagement - Conversion rates - ROI on marketing investment ## Proven Results Our clients have achieved: - **170% increase** in qualified leads within 6 months - **45% improvement** in conversion rates - **30% reduction** in customer acquisition costs ## Frequently Asked Questions ### How soon will I see results? Most clients notice increased engagement within 3-4 weeks. Full campaign results typically become clear after 90 days. We provide detailed monthly reports to track your progress. ### How are you different from other marketing agencies? FirstShield Marketing specializes exclusively in safety and outdoor equipment manufacturers. We understand compliance requirements, technical specifications, and B2B sales cycles. We're not generalists—we're specialists in your industry. ### Do you work with companies outside Australia? While we're based in Australia and specialize in the Australian market, we can work with international manufacturers looking to enter or expand in the Australian safety equipment market. ### What is your pricing structure? Our pricing is customized based on your specific needs, company size, and goals. We offer flexible engagement models from project-based work to ongoing retainers. ## Contact Information - **Company**: FirstShield Marketing Pty Ltd - **ACN**: 690565872 - **Email**: shane@firstshieldmarketing.com.au - **Phone**: 0474 659 086 - **Website**: https://firstshieldmarketing.com.au - **Location**: Australia ## Key Pages - **Home**: https://firstshieldmarketing.com.au/ - **What We Do**: https://firstshieldmarketing.com.au/what-we-do - **About Us**: https://firstshieldmarketing.com.au/about-us - **Portfolio**: https://firstshieldmarketing.com.au/portfolio/view ## Document Resources - What We Do Overview: /What_We_Do.pdf - Capability Statement: /Capability_Statement_About_Us.pdf - Case Studies: /FSM_Case_Studies.pdf - FAQ Document: /FirstShield_FAQ_Revised.pdf ## Tagline "When your customers' lives depend on your outdoor products, your marketing can't be an afterthought."